Soft, non-wired bras for incredible comfort all day, everyday
THE
PERFECT
FIT
We believe that every woman deserves to have a perfectly fitting bra. No digging in. No slipping straps. No leaving marks. Just pure comfort.
Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.
A non-wired bra is a wire-free design that provides the same comfort and support to your bust. Don't be fooled by what others call these as the 'soft bras' - non-wired bras are just as good as wired bras and are a great bra choice thanks to enhancements in fabric technology and improvements in tailoring techniques. Want to move away from wired bras completely? Explore our non-wired collection for another lingerie style that's well-loved by our customers!
Non-wired bras are the perfect option for lounging around the house on weekends, sleeping in or simply if you don't like underwire! Consider various bra designs based on your outfit styles and personal preferences - not that a non-wired bra is better, but that a suitable bra best picked for your style and comfort will be a good for you! Speaking of styles, explore our sports bra collection or the T shirt bra collection for a well-complemented wardrobe of lingerie pieces (and yes girl, you need it!).
