Comfortable, supportive, and fashionable, wirefree bras are a must-have addition to your daily wardrobe. Explore stunning colors and designs in our wireless bra collection.
A non-wired bra is a wire-free design that provides the same comfort and support to your bust. Don't be fooled by what others call these as the 'soft bras'—non-wired bras are just as good as wired bras and are a great bra choice thanks to enhancements in fabric technology and improvements in tailoring techniques. Want to move away from wired bras completely? Explore our T-shirt Bras collection for another lingerie style that's well-loved by our customers! You can visit our How to Measure Bra Size and Bra Size Charts pages to choose the fitting bra size for you.
Non-wired bras are the perfect option for lounging around the house on weekends, sleeping in, or simply if you don't like underwire! Consider various bra designs based on your outfit styles and personal preferences—not that a non-wired bra is better, but that a suitable bra best picked for your style and comfort will be good for you! Speaking of styles, explore our deep-v bra collection or the T-shirt Bras collection for a well-complemented wardrobe of lingerie pieces (and yes girl, you need it!).
Wireless bras deliver support through their structured cups, broad side bands, and adjustable straps. Some styles also incorporate a wide underband for extra support. The level of support can vary based on the bra's design and structure.
Yes, many sports bras are crafted without wires to ensure comfort during physical activities. However, if you're engaging in high-impact activities, make sure to select a sports bra that provides adequate support.
Yes, non-wired bras come in various sizes and can be suitable for large busts. However, it's crucial to ensure you get the right size for optimal comfort and support.
We believe that every woman deserves to have a perfectly fitting bra.
No digging in. No slipping straps. No leaving marks. Just pure comfort.
Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.
