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New Arrivals

Discover the latest bra collections: Explore our selection of stylish and comfortable bras, featuring a variety of bra designs to elevate your lingerie wardrobe.

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Find your perfect fit in-store or with our guide.

We believe that every woman deserves to have a perfectly fitting bra.
No digging in. No slipping straps. No leaving marks. Just pure comfort.
Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.

What kind of bra should I wear for sagging breasts?
Sagging can happen at any size, and can be the not-so perky consequence of going braless all day. Therefore whether you are an A or an F cup, you should be wearing a supportive, well fitting bra! If you are looking for the best bra for sagging, we would recommend a soft cup, wired bra to give your breasts the best support. Explore Triumph's wired bra collection. Don't have a measuring tape? For your underbust, simply check what size T-Shirts you are currently wearing and check the cup size of your current bra. This is always a good starting place! We have loads of great fit advice and measuring tips to help you with this process here.

How often should you wash your bra?

Remember bras do not need to be washed after every single wear - however we would definitely recommend giving your bras the TLC they deserve if you have been sweating, wearing strong perfumes or it has been about 3 wears since the last wash. We have some great tips on when and how to wash your bras here.

How often should you change your bra?

If you are constantly readjusting your bra, sliding your straps back onto your shoulders and can see your bra's elasticity isn't what it used to be, then it is time for a new bra! Visiting a bra stylist for a professional fitting every 6-12 months will mean you end up in a comfortable bra that you will happily reach for each day. If you are an avid online shopper, we also have some great tips on selecting the bra with perfect fit when the time comes to cull your old bras and replace with new pieces! Or check out our new bra collection

What is a good comfortable support bra?

A good comfortable support bra is one that provides the right lifting, holding support that you bust needs (by either your styling needs or the sports activities undertaken), while giving you the maximum comfort at the same time. To find a design that gives you the comfort and support you will need, it's helpful to consider your daily routines and define your needs - Do you engage in sports of varying intensities? What are your wardrobe essentials? Check out our T-shirt bra collection or the push-up bra collection to find something for every need.

How do you measure your breast/bra size?

Ladies, it is time to whip out the measuring tape and quickly take 2 simple measurements- one over and one under the bust (keep your bra on when doing this!). You can then convert your measurements using our size chart . Don't have a measuring tape? For your underbust, simply check what size T-Shirts you are currently wearing and check the cup size of your current bra. This is always a good starting place!

What bra should I wear?

The best bra is simply the one that you are going to reach for day in and day out- that is why we always have support and comfort at the forefront of our minds when working on our Triumph range. A bra may have beautiful lace and embroidered detailing, but it will sit at the back of your drawer if you know how itchy it feels or how much you have to readjust it when worn. That is why we use the highest quality fabrics for our designs- from cups lined with brushed jersey to stretch lace which is both beautiful and soft against the skin. Explore our new bra collection here .