With comfort and support as top priorities, our underwire bras are the perfect choice for a confident and comfortable look, whether it's a workday or a night out.
Pure Invisible Wired Padded Bra
Plus Size Bra
Body Makeup Illusion Lace Wired Push Up Deep V Bra
Push Up Bra
Body Make Up Illusion Lace Wired Half Cup Padded Bra
Wired
Sensual Spotlight Wired Push Up Deep V Bra
Push Up Bra
There is no physical harm in wearing your bra to sleep. However, if you prefer greater comfort and still enjoy minimal support, non-wired bras are the perfect option for sleeping in, lounging around the house on weekends, or simply if you don't like underwire! Our wire-free styles are comfortable and supportive, without the use of underwires. Discover our full range of non-wired bras!
A wired bra, also known as an underwire bra, is a type of bra that incorporates a thin, semi-circular strip of rigid material fitted within the fabric of the bra. This wire aids in lifting, separating, shaping, and supporting the breasts.
The underwire in a bra provides structure by keeping the breasts anchored to the wearer's chest. It assists in lifting, separating, and shaping the breasts, offering excellent support, especially for women with larger busts.
Comfort can vary depending on the individual and the specific bra style. A well-fitted underwire bra shouldn't dig into or pinch your skin. If you experience discomfort, it may indicate that you're wearing the wrong size. You can visit our How to Measure Bra Size and Bra Size Charts pages to choose the fitting bra size for you.
While you can wear an underwire bra for sports activities, a sports bra may provide more comfort and support. Sports bras are designed to minimize movement and maximize comfort during physical activity.
We believe that every woman deserves to have a perfectly fitting bra.
No digging in. No slipping straps. No leaving marks. Just pure comfort.
Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.
